Identity

Businesses are configured according to the directions given by the strategic management – for the market and for the customers. To achieve this objective, it is of vital importance that all employees appreciate these directions.

Branding

Culture

Whether intentionally or not, every company lives and breathes its own culture. Erdmann Design has associative «tools» for creatively turning processes into the right action and form.

Celebration

Change in values

Attitudes and corporate value systems are important when these can be communicated and become visible via the brand. Erdmann Design supports its clients with simple and understandable tools in order to carry out this task constructively.

New Experience

Interaction Design | Medical Systems | Medical Devices | Dental Products | Industrial Devices

Design Thinking

Erdmann Design combines insights from the market, the user environment and engineering during product development. Iterative development steps are made visible directly and quickly using design models and prototypes and are tested with end-users.

Usability Engineering

Erdmann Design structures and accompanies formative evaluation steps in dry or wet labs according to the FDA and IEC 62366-2 standard. The test results are integrated into the development process and are documented in usability engineering files.

Usability Testing

Based on findings from risk management, Erdmann Design prepares the usability test plan. Test cases are described, methods and criteria are specified and requirements for test-user recruitment are formulated.

Strategy planning

The time between industry- or medical product approval and market introduction can be lengthy. In strategic workshops, Erdmann Design presents the process and development steps in a target-oriented manner to speed up the product launch.

Cross Innovation | Networking

Experience Mapping

Our tried and tested tool as an insight platform for project and risk management. Design, engineering and marketing teams work together – from the very start. Doctors, nursing staff, care attendants and patients are integrated during the development stage because their needs, concerns and experiences provide the decisive impetus for product development.

Experience Mapping

Marketing

Providing knowledge from the market, for the market, is essential for success. The experience map provides valuable insights into what the market expects from new products.

Market Introduction