Reloaded with a flying start

Three photos of Naviswiss device taken from different angles, with red box and a polygon pattern in the background.
Two pages from Naviswiss brand guidelines describing the logo and event stand, black grid pattern in the background.


Naviswiss approached us with a new technology, a lot of excitement and one lofty goal: to design a handheld surgical navigation system that was accurate, mobile, and ergonomic for orthopedic surgeons to use as they implant artificial joints. After initial conversations in hospitals, it was evident that the communication of the systems advantages was crucial for the relaunch and should happen in parallel with product development.


To be successful, we learned there were three areas to focus on: designing a device and a set of markers that instantly felt comfortable in the doctor’s hand, developing a user interface which could be easily understood on a small screen, and minimizing the overall surgical workflow for fast (excellent) performers.

Photo of Naviswiss design team taken from a nearby building. Twelve people showing thumbs up, one of them holding Naviswiss device.
Two photos of Naviswiss device taken from different angles, with grey box in the background.


The Naviswiss system is a miniaturized handheld navigation device that recognizes the patient’s anatomy and then helps the surgeon guide the surgical instruments to accurately position the implant according to their preoperative plan. By utilizing human-centered design practices, we designed a solution where the user instantly feels connected to the device as soon as they hold it. We also provided the brand guidelines and basic brand elements to support a pragmatic, and simple marketing story.

Photo of a surgery in progress, three surgeons over a patient; one of them holding Naviswiss device.

What we did

  • Human Centered Design
  • Industrial design
  • Market research
  • Engineering
  • Brand identity
  • Trade fair design


A’Design award