For over 20 years, we have partnered with Curaprox to design the brand language and product lines for toothbrushes and interdental systems from babies to the elderly. Although each stage of life has its own oral hygiene needs, one thing is universal—everyone wants that professionally cleaned feeling every time they brush. The challenge: how might we design a product that brings the experience of a professional cleaning home?

Manual toothbrushes work well, but it is nearly impossible to properly clean hard to reach spots or the crevices between one’s teeth and inserts—such as braces, implants or bridges—by hand alone. Improper hygiene can lead to tooth decay or gum inflammation, which are uncomfortable conditions no one wants to have.

After conducting research with dentists and university labs, we designed an electric toothbrush with a hydro swing power up to 40,000 brush movements per minute. Additionally, the design of the toothbrush head allows a person to brush hard to reach areas with ease. This high-performance toothbrush leaves people feeling fresh, everyday.