Erdmann Design therefore begins by rethinking the product and its use.
Dental Design, Curaprox interdental brush
An improved holder for fine-bristled interdental brushes was the first product to be subject to the entire concept. The identifying features of the brand were additionally enhanced by the redesign. The product identification was reappraised in terms of content and consistently applied.
To optimize the corporate market potential, Erdmann Design – alongside the design of products – develops extended market strategy concepts and translates these into umbrella brands and sub-brands.