Innovation Strategegy/Experience Mapping

 

Process-oriented relevance for engineers, doctors, marketing experts and designers.

 

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Human Centered Design: Experience Map in action with medical and engineer

 

”Human Centered Design“ – from the very start.

Erdmann Design asks two questions at the start of every development process: “Will the market players be offered the right solution at the end of the project?” and “Will the goal be reached with appropriate cost efficiency?”

 

The experience map.

Together with the project management, all internal and external influencing factors are documented. Efficiency means that all relevant questions are asked right from the start.

The experience map links the requirements of the internal company objectives and business field strategies with the needs and demands of the target market.

 

Reference:

Experience Map – Human Centered Design, PDF download